A Technique for Producing Ideas by James Young

A Technique for Producing Ideas



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A Technique for Producing Ideas James Young ebook
ISBN: 0071410945, 9780071410946
Publisher: McGraw-Hill
Page: 64
Format: pdf


A Technique for Producing Ideas by James Webb Young. I think that is why once a year or so I reread a book by James Webb Young entitled “A Technique for Producing Ideas”. Well, according to James Webb Young in his book 'A Technique for Producing Ideas', first published in the 1940s: “An idea is nothing more nor less than a new combination of old elements.”. A Technique for Producing Ideas by James Webb Young — A short, to-the point-book which explores a step-by-step technique for idea creation. It's a bit of a rarity, not because it's only 48 pages, but because it's by a copywriter revealing his technique for producing ideas. Someone handed it to me and I'll be handing it to our Creative Directors tomorrow. From "A Technique for Producing Ideas" by James Webb Young Two Principles. A lot of what I do in my worklife involves helping people to be creative. A classic creative thinking book is “A Technique for Producing Ideas” written by James Webb Young in 1975. I just read this great little book (an hour cover-to-cover little) called A Technique for Producing Ideas . Write It Down Make It Happen: Knowing What You Want and Getting It by Henriette Anne Klauser.